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Breaking Good Habits: Writing Effective Donor Letters

“Dear John, please send money” —Excellent donor writing can make the difference between engagement and the recycle bin.  Capture more readers for your mission by learning writing techniques for today’s donors. At the conclusion of this presentation, participants will be able to: (1) Identify at least three reasons fund raising letters are often ineffective, (2) Justify breaking a few “rules,” (3) Explain how to use the layout of a letter to capture attention, and (4) Write a more effective, donor-centered fund raising letter to improve donor response.

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Brent A. Hafele, M.A. is the principal consultant of NewDay Nonprofit Solutions. His practice offers consulting and training services in areas such as strategic planning, board governance, executive coaching, staff/volunteer management, editing & writing, and organization development. Hafele has served the nonprofit sector professionally for over seven years in both development and executive roles. In addition to his consulting practice, he serves as the executive director of the Chippewa Valley Free Clinic. Hafele has a Master of Arts degree in Philanthropy and Development from Saint Mary’s University of Minnesota. His capstone paper explored the relationship of new board member integration and effective governance. Hafele resides in Eau Claire, WI, and is an active community volunteer.

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Handouts

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Presenters

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Location

Goodman Community Center
149 Waubesa Street
Madison, WI 53704

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